We specialize in public transport but the real crux of our service is anything to do with conveying graphic information. For example: if you have a major shopping centre in your midst, getting the signage to your services right is equally important to you.

We urge all our customers to evaluate our products in real circumstances and not in the office. Context is everything. Maps without signs usually don’t work. If your passengers are trying to use your buses or trains, you will want them to find you with the least possible effort.

Consider the parallel situation for drivers. When using a road atlas, the motorist would quickly become lost if there were no road signs. Even with satellite navigation, drivers still need road signs.

Wayfinding does not just mean signage. A public transport user, unfamiliar with an area or service, needs signs as a minimum to get to your entry point. Maps will make their lives easier, if they are well designed. Entry points to your services don’t just mean the station entrance or bus stop; they also include the display on the front of the bus, the bus stop flag and more.

We will help you with as much or as little of this as you wish, but urge you to put yourself in the position of a customer, divorce yourself from what you may know, and try to see it through the eyes of the unitiated. That’s what we do, and we don’t pretend it is easy.

In the UK we have standardized road signs and markings. Whether you are in London, Lands End, Holyhead or Aberdeen, learn the highway code and you should be fine. Public transport users are severely disadvantaged compared with the motorist where there are no standards at all. We aim to harmonize everything under your control, for your customers to have as easy a life as possible. That way they will come back for more. (We can even try to improve things not under your control.)