Further evidence that good information works is that the operators too have expressed their complete satisfaction with the new total information system and have requested discussions as to how and when to extend the project to major hubs within the city (hospital, university, airport etc) and also along principal radial corridors.

While all this has been bubbling along, Market Gates bus station in Great Yarmouth has been similarly equipped. However, as we have stated previously: no two towns or cities are truly the same and to blithely apply a solution from one place will not necessarily produce the same success at another. Again our starting point was a site visit and examination of how the bus routes operate – where and when. Only by knowing what the product actually is, can one design an information package to explain it.

In complete contrast to Norwich, Great Yarmouth has a clearly defined focal point from which pretty much everything radiates. We therefore produced a single poster depicting the boarding points within this bus station at the centre, with radial diagrammatic lines showing where the routes go. There is a strong distinction between local and long-distance services at Market Gates and diagrams can destroy this if not done thoughtfully. We therefore colour-coded them as two groups.

A local map has also been produced to include every road. For maximum usability a complete street index is appended. The map is located at all three entry/exit points to the bus station. Passengers arriving by bus are not left in an information vacuum.

Market Gates went live in May and there is more to come.